A Collection of Software Marketing Articles and Marketing Tips
AISIP Interview
Interview with Michael Halls one of the new owners of the Associations of Software Industry Professionals.
1. What was your motivation for purchasing the AISIP?
Both David and myself come from t...
SIC Recap from Different Perspective
This year?s 2006 Shareware Industry Conference was enlightening, and entertaining. It hosted dozens of diverse and educational sessions, informational exhibits, and several humorous events. The ses...
Everything You Need To Know About Linking
Websites that are able to amass a large number of links from related websites that contain relevant content, tend to have an advantage when attempting to rank well in the large search engines. The ...
What is The Long Tail?
The phrase "The Long Tail" was first used in 2004 by Chris Anderson a writer for Wired Magazine. Anderson used the phrase to describe business models. The article initially referencing The Long Tai...
The Tipping Point
I recently attended the PubCon conference in Boston. Malcolm Gladwell the author of The Tipping Point and Blink was the keynote speaker. He was very engaging and raised some very interesting points...