Software Marketing Podcast
Everything About Linking
Websites that are able to amass a large number of links from related websites that contain relevant content, tend to have an advantage when attempting to rank well in the large search engines. The ...
What is The Long Tail
The phrase "The Long Tail" was first used in 2004 by Chris Anderson a writer for Wired Magazine. Anderson used the phrase to describe business models. The article initially referencing The Long Tai...
The Tipping Point
I recently attended the PubCon conference in Boston. Malcolm Gladwell the author of The Tipping Point and Blink was the keynote speaker. He was very engaging and raised some very interesting points...
Google Paranoia
Anti-Google sentiment is on the rise. Web pundits have tossed around monopoly theories and privacy advocates have warned of a day of reckoning. While Google has made friends on Wallstreet, it has d...
Organic Search Engine Optimization
The fabled tales of successfully tricking search engines into high rankings have given way to a new truth, to achieve decent consistent ranking you cannot engage in tricks but on focused optimizati...