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The "Essence" of Marketing
by Paul Polanco
www.OnlyTheSerious.com
It is now July of 2004 and the internet business community has gotten incredibly competitive. I remember back in 1999 when all I had to do was put up a websi...
Carve Your Niche By Dominating One
I was recently interviewed by a print magazine about niche marketing. In it, I offered several tips and ideas on how to carve a niche in the marketplace. Here are a few of them:
1) Michel, what do ...
Create, Replicate And Proliferate
Each time a new, fast-spreading virus makes its way online, like the recent "Nimda" virus, it's always an opportune time to talk about viral marketing. I like to analyze how we can apply the same d...
Does Your Copy Have Personality?
Some people like hypey copy, while others prefer cold copy. Some people like short copy, while others prefer long. Some people drama, stories and testimonials. Others data, statistics and facts.
D...
Develop Your Own Personal Success Journal
"Your only obligation in any lifetime is to be true to yourself. Being true to anyone else or anything else is not only impossible, but the mark of a fake messiah."
-- Richard Bach
"This above all...