Freelance Writer Articles
Required Participation: Getting the Most Out of Your Company Training
New pharmaceutical sales representative usually look forward to training with a mix of anticipation and anxiety. It?s exciting to begin a new journey. It?s fun to meet new people. And it probably m...
Gift Card Glory: How Consumer Demand Has Shifted the Gift Card Market From No...
Consumer demand has shifted the gift card market from novelty to commodity. If you want to leverage the value of gift cards in your business, you first need to understand the value they hold for co...
Underwriters: The Importance of Nurse Practitioners and Physician Assistants
How many prescriptions did you lose today? If you didn't call on the nurse practitioners and physician assistants in your territory, you may have lost as many as 21. And your smartest competitors k...
Powerful Presentations: How You Can CREATE More Memorable Sales Messages
Physicians and other healthcare providers have less time and more prescribing options than ever before. Studies show that as few as eight out of every 100 sales calls end with the physician meeting...
Tipping Point Ahead: Prepared for a New Primary Care?
Primary care ?is at grave risk of collapse,? proclaims a report from the American College of Physicians, as printed in the July 7th issue of Medical Economics. A confluence of changing demographics...