Web 4 Marketing tips
What makes Search Advertising so effective?
The main advantage of search advertising is that searchers find it useful. Instead of interrupting other activity, good search adverts help the searcher find the information they need. The result ...
Branding for Small Companies
Brands are thought to be names and logos expensively produced and promoted. But their importance is the image in the customer mind. This is built from a mix of all the experiences of contact with...
Google AdWords Bidding Strategy
Latest research suggests profitability of different ad positions vary with the nature of the keywords being used. Normally advertisers are advised to check profit first on low level positions befo...
Web 2.0 strategy for small business
First ensure your standard website functions effectively. Then allocate sufficient time to develop a network on a continuing basis. Learn the ropes before developing new networks. Always integrat...
Lies, Damned Lies and Web Analytics
The reason for the growth of the internet as a key marketing tool in preference to traditional media is its measurability.
Yet each analytics program is liable to give different results from its co...