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How Do I Get Visitors to My Site? Part 2. Traffic from Paid Search Ads
In the second part of a 4-part series on getting traffic to your site, Dr. Wilson explains the four stages of Paid Search or Pay Per Click (PPC) advertising: (1) Selecting your keywords, (2) develo...
Why Search Rankings Won't Be the Prime SEO Metric - Bruce Clay (6:54)
Bruce Clay predicts that search rankings will soon not be the prime Search Engine Optimization (SEO) metric. Three factors are converging to bring this about: (1) behavioral search, based on a user...
Continuous Incremental Improvement for Your Web Business - Jim Sterne & Bryan...
Internet marketing experts Jim Sterne and Bryan Eisenberg join Dr. Ralph Wilson to discuss how small to medium businesses (SMEs) can develop a culture of continuous incremental improvement, the man...
How Do I Get Visitors to My Site? Part 1. Traffic from Search Engines
In this first in a series of 4 articles on getting visitors to your site, Dr. Wilson explains simply how search engine optimization (SEO) works. Stage 1, webpage optimization and Stage 2, getting l...
Goals in Google Analytics: Why Do They Matter?
Robbin Steif walks you through Google Analytics goals. She defines the term, explains how goals are used, explains the relationship of a goal to a sales funnel, describes the benefits of setting up...