CorporatePR
Brands as Media: Platforms for Value Creation
Back in April I wrote that I thought brands today have an opportunity to become media companies themselves: What is tremendously interesting here, is that consumer brand companies are finding thems...
Seminar on Innovation & Branding
I have been asked to teach a seminar on innovation and branding at ISCOM the first week of June. This is for students pursuing a fifth year (BAC +5) - kind of like a master's degree in the US. As p...
Book Review: Groundswell
I reviewed Groundswell, by Forrester analysts Charlene Li and Josh Bernoff, (thank you Jeremiah Owyang for offering me a review copy) for two purposes. The first was in my quest to find a good over...
Confronting the Upcoming Challenge in Achieving Brand Awareness in France
I wanted to share with you a document I recently prepared that attempts to both summarize the current challenges facing brand managers in France together with some ideas of how these challenges mig...
A Seemingly Endless Transitionary Phase
That is what my life seems like these days, endless transition (long, personal post/update to follow). Of course there are a few solidities, most important of which is my husband, my daughter, my b...