Freelance Writer Column
Anatomy of an Article, Part Two: Buff Your Body
Why settle for tired, flabby writing? The buff article body you've always wanted can be yours today. All you need to do is Identify, Unify, and Beautify. Three easy steps... amazing results!
Anatomy of an Article, Part One: Tips for Titling Your Work
Titles are like faces. They're the first thing we notice, and we form our earliest impressions from what we see there.
It's Elementary: Three Clues to Good Writing
When I edit my own or other writers' work I look for three things to jump off the page. What is it? Why should I care? How should I proceed? If I have to look hard to find any of these ? or worse, ...
Beyond Branding: What Your Customers Are Really Shopping For
Your brand is identified by a logo or a look, but it is ultimately a perception that rests with your customer. Words are a powerful tool for conveying brand benefits and building a positive consume...
A Preposition is a Perfectly Good Word to End a Sentence With
The rule against ending a sentence with a preposition is one of the first academic restrictions I chafed at. Some sentences just sound better with a preposition in the terminal position. Compare th...