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Harnessing The Power of RSS


Definition: Real Simple Syndication (RSS)
What is it? RSS allows you to put fresh content on your website that updates itself automatically. You can set it to update every hour, twice a day, once a day, it's up to you. What is does is retrieve news headlines from websites that publish RSS feeds. You get free content and the publisher gets a link to their website. It's a win win situation for everyone. It's a well known fact that websites with fresh content get spidered more often by search engines like Google and Yahoo.

Most RSS feeds give you approximately the first 250 characters of the article. To read the entire article visitors must click through to the website who published the RSS feed.

If you display 10 headlines you get 2500 characters worth of fresh content. Now to create unique content you can do a couple of things with RSS. The first is to aggregate multiple RSS feeds. Aggregation simply refers to combining multiple feeds. You could aggregate 5 feeds, and display two items from each. The second is to use keyword filtering. This can be used alone or in combination with aggregation. You specify multiple feeds and specify a keyword. We'll use "golf" for this example. Now, any feed that contains the word golf in either the title or description will be aggregated. You end up with 10 unique headlines pertaining to golf that most likely, no other website has.

RSS should be used to enhance the content of your website. If you have a website about golf, or auto racing, then display golf or auto racing headlines. It will improve your page's keyword density in an "organic" way when used with aggregation and/or keyword filtering as described above.



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